How financial planning, tax strategy, and the right advisory team come together to build long-term wealth
Exclusive insights on tax, succession, and wealth planning, straight from the Advisors Table.
In this episode, we sit down with Co-Founder and Partner Junaid Usmani to unpack a surprising reality: high income does not equal wealth. From missed tax-saving opportunities to last-minute decisions, we explore how reactive habits can quietly cost millions over time.
Most people treat their accountant as a year-end service provider — but that mindset is exactly where the problem begins. This conversation highlights the value of shifting towards proactive, ongoing advisory – where the right conversation happens years before major financial decisions.
Sunny Jaggi is a strategic tax and exit advisor to business owners, specializing in sale-readiness, corporate structuring, and succession planning. He helps founders turn complex tax planning into clear, actionable strategy—long before a buyer shows up or a transition becomes urgent.
With more than 15 years advising owner-managed and private companies in Canada and abroad, Sunny works at the intersection of corporate reorganizations, domestic and international tax planning, and high-stakes succession and estate strategy. He is known for bringing clarity, discipline, and long-term vision to complex transactions.
A frequent writer and presenter for organizations including the Canadian Tax Foundation and CPA Canada, Sunny now leads the tax practice at Cedar Consulting Group—a boutique, high-trust advisory firm focused on thoughtful, high-impact structures that help clients protect and grow what they’ve built. He partners closely with accountants, lawyers, and advisory teams to deliver cohesive, enduring strategies that hold up under scrutiny and shape generational outcomes.
Junaid is a general practitioner and founder of Surge, where he specializes in being the “quarterback” for entrepreneurs and medical professionals. With over 20 years in the profession, he focuses on high-level advisory and building repeatable, quality-controlled processes that give him the time to focus on his clients’ long-term life goals.
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Exclusive insights on tax, succession, and wealth planning, straight from the Advisors Table.
